WHO WE ARE
we're here to say hex yes to brand hexcellence
by ditching the bland and embracing the brand
We’re all about helping brands find their unique voice and showcase it with purpose. Specializing in strategic brand identities, we create designs that go beyond just looking good. By combining fresh, bold visuals with smart, results-driven strategy, we build identities that not only stand out but also fuel your marketing efforts. Whether you're just starting out or refreshing your look, we work closely with you to craft a brand that connects, communicates, and captures attention.
OUR MISSION
Our mission is simple: to help brands find their unique voice and flaunt it with purpose. At What the Hex?, we specialize in creating strategic brand identities that go beyond aesthetics. By combining fresh, stand-out visuals with smart brand strategy, we ensure your identity not only looks great but also drives your marketing efforts forward.
We work hand-in-hand with our clients to craft branding concepts that communicate clearly, connect deeply, and amplify your brand across all channels. Whether you’re starting from scratch or hitting refresh, we deliver designs that make an impact and a strategy that sets you apart. Professional? Absolutely. Boring? Never. So, let’s team up and say “Hex Yes” to branding that’s both bold and effective!
OUR VISION
At What the Hex? Design Studio, we picture a world where brands break the rules—in a good way. We’re all about tossing out the ordinary and embracing the bold, the quirky, and the uniquely creative. We believe professionalism and creativity are better together, like coffee and donuts—because who says your brand can’t be polished and pack a punch?
MEET THE TEAM
SERIOUSLY THOUGH,
MY NAME IS DREW MCCONNELL AND HERE'S A FEW FUN FACTS ABOUT ME:
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I've been a graphic designer (professionally) since 2019. I studied advertising and design while still in high school where I learned the fundamentals of graphic design and fell in love with the art. I've been honing my craft and teaching myself new things everyday.
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Before I was a graphic designer, I was a photographer. Photography was my first love, and is still near and dear to my heart.
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I met the love of my life on a dating app in 2020. We moved in together within 3 months, got married in 2023 and welcomed our daughter at the end of 2023. These two are my world and keep me grounded.
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Rose was my furst baby. (haha - get it?) Our sweet, chunky, furry, totally-not-a-menace loving cat.
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I love learning about Art History. Especially the Ancient Etruscans - I always loved their style. However, my favorite piece of all time would be Nike (Winged Victory) of Samothrace. There is just something about a sculpture that was made in celebration of a battle meant to taunt any newcomers was always enthralling - and the detail! *gasp* it's flawless - even if she is in pieces.
