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BRAND DEVELOPMENT & STRATEGY - HUMDINGERS CHICKEN FINGERS
Project Type
Brand Strategy & Visual Identity Suite
Date
November 2024 - February 2025
HUMDINGERS Chicken Fingers came to us with the desire to fry their competitors with "clucking good" brand strategy and visual identity. Working together over the course of a couple months, we focused on the brand development and strategy. We determined this brand needed to embrace a quirky, crazy personality to compete with places like Raising Cane's and Zaxby's, combined with a bold color palette and imagery.
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