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BRAND REFRESH - STRAWBERRY & CO.

Project Type

Brand Refresh / Brand Boost

Date

December 2024

Strawberry & Co.'s brand needed a boost and came to us for a brand refresh. They wanted to be seen as a luxury jewelry e-commerce platform and needed a new logo and imagery that reflected that. We wanted to pay homage to the brand's unique name and came up with the iconic strawberry diamond icon and submark while still making it elegant by combining it with a dreamy serif font.

a bracelet in a box that says strawberry & co.

STRAWBERRY & CO. JEWELRY BOX MOCKUP

a black and white photo of a woman 's ear with strawberri & co. written on the bottom

STRAWBERRY & CO. MAIN LOGO

STRAWBERRY & CO. STACKED LOGO

a strawberry & co. ad with a diamond ring on a black cloth

STRAWBERRY & CO. PRODUCT PHOTO WITH LOGO

BEFORE AND AFTER LOGO REDESIGN

BRAND GUIDELINES QUICK ACCESS SHEET

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