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HUNGRY HOLLOW - SOULFULLY GOOD BRAND DESIGN
Project type
Brand Design
Date
July 2025
Location
Austin, Texas
Brand identity design for Hungry Hollow, a community park and food truck venue. This project includes custom logo design with food truck iconography, a nature-inspired green color palette, a bold typography system, and signature checkered pattern branding.
Developed a comprehensive visual identity and flexible tagline system—"soulfully good vibes," "soulfully good eats," "soulfully good fun"—to promote outdoor recreation, local food culture, and community gathering experiences. The branding creates a welcoming, approachable feel while standing out in the competitive food and entertainment market.
*This project was part of the Hexcellent Choice package
